UGC Ads Portfolio

EDGE Spray - UGC

Repurposed content to create original UGC concepts for EDGE Spray, tailored for TikTok and Meta. Scripts focused on key pain points like slipping, poor traction, and inconsistent movement during games, while showcasing product benefits and real player reactions. Directed edits to emphasize social proof, in-game performance, and platform-driven engagement.

The Mini Block - UGC

Developed original UGC concepts for The Mini Block, tailored for Meta ads. Positioned as a fun, brain-boosting creative challenge, with scripts highlighting mental engagement and stress relief. Directed edits to balance playful energy with product clarity and strong scroll-stopping visuals.

The Soothie - UGC

Developed original UGC concepts for The Soothie, an anti-snoring mouthpiece, tailored for both TikTok and Meta. Managed creator sourcing, scripted content to emphasize common sleep-related pain points and product benefits, and directed edits for clarity, relatability, and platform-specific engagement.

SquidHaus - UGC Compliation

Produced TikTok ad creative for SquidHaus using a mix of existing brand content and UGC. Scripted and structured for short-form performance, with direction on pacing, flow, and CTA placement. Ensured the creative aligned with brand tone and platform best practices.

Los Reyes - UGC

Produced UGC ad for Los Reyes featuring a mom creator highlighting “3 reasons you need these sunglasses for your kids.” Managed creator sourcing, scripted the concept for relatability and clarity, and oversaw editing to ensure platform-optimized pacing, strong hooks, and a clear CTA.

Grazly - UGC

Developed original UGC concepts for Grazly, a dried beef liver snack brand, tailored for both Meta and TikTok. Managed creator sourcing, wrote performance-focused scripts highlighting health benefits, and directed edits to balance humor, education, and scroll-stopping visuals.

Sydney Candle - UGC

Concepted and produced original UGC for Sydney Candle, designed for both TikTok and Meta ad placements. Handled creator sourcing, scriptwriting, and edit direction with a focus on aesthetic visuals, sensory-driven storytelling, and platform-specific engagement strategies.

Pure Good - UGC

Developed original UGC concepts for Pure Good, a beef tallow skincare brand, tailored for both TikTok and Meta. Managed creator sourcing, scripted content with a focus on education and product benefits, and guided edits to align with platform-specific best practices and brand tone.

KIAURA Eyewear - Voiceover

Created a performance-driven ad for KIAURA Eyewear using existing brand footage and a newly scripted voiceover. Edited with a focus on pacing, visual flow, and messaging clarity to align with TikTok ad best practices and drive engagement.

FRAGMAN - UGC

Led UGC creative for FRAGMAN, designed specifically for TikTok. Managed creator sourcing, wrote performance-driven scripts, and directed edits with a focus on visual storytelling, trending formats, and strong brand alignment.

Golf Course Prints - UGC

Led full UGC production for Golf Course Prints, optimized for Meta ad placements. Managed creator sourcing, scriptwriting, and post-production with a focus on clear value messaging, visual clarity, and strong CTA placement to drive conversions.

ItJustWorks - UGC

Led end-to-end UGC production for ItJustWorks, tailored specifically for TikTok. Managed creator sourcing, scriptwriting, and post-production with a focus on native, scroll-stopping content optimized for short-form engagement.

The Soothie - UGC

Led end-to-end UGC production for The Soothie, including creator sourcing, scriptwriting, and post-production direction. Crafted specifically for paid social with performance-focused messaging and refined pacing to align with brand tone.

Bolt Ads - Agency Ad UGC

Managed this ad project from concept to delivery, coordinating creative teams, timelines, and client feedback to ensure smooth, on-strategy execution.

SquidHaus - UGC Compliation

Bolt Ads - Agency Ad UGC

Managed this ad project from concept to delivery, coordinating creative teams, timelines, and client feedback to ensure smooth, on-strategy execution.

KIAURA Eyewear - UGC

Led UGC creative for Founder-Led brand, KIAURA Eyewear, designed specifically for TikTok. Managed creator sourcing and concepts for the founder to shoot, wrote performance-driven scripts, and directed edits with a focus on visual storytelling, trending formats, and strong brand alignment.

Bolt Ads - Agency Ad UGC

Managed this ad project from concept to delivery, coordinating creative teams, timelines, and client feedback to ensure smooth, on-strategy execution.